If you are working to grow your sales through marketing, you must definitely have come across the term influencer marketing. With over 65% of influencer marketing budget increasing in 2019, it has become one of the best methods of marketing a product today.
With more than two-thirds of marketers using Instagram to market their products, it ranks number 1 in the most impactful channel for influencer marketing. Therefore, in this article we focus on how you can find influencers on Instagram to market and grow your product sales.
Finding the perfect Instagram influencers for your marketing campaign may seem like a chore at first. But, with some preparation, you can press just the right buttons to get it all done without difficulties.
What Are Instagram Influencers?
Instagram influencers are the people on Instagram who can endorse your products or services to the masses. Sledgehammer Games, who have 0.9 million followers as of today, is currently a part of a number of high profile marketing campaigns.
Instagram influencers have access to a massive fan base and can use word-of-mouth to promote your product to the masses.
However, you don’t always have to work with high-profile Instagram influencers to grow your product. You can always look for micro-influencers, who can have a follower count of as low as 1k followers. But, they are considered experts in their own niche, and therefore, have a much more passionate and deeply engaged follower base.
Finding influencers on Instagram can be as easy as searching for a single account on Google or as sophisticated as using multiple search parameters and filters in the influencer finding platforms.
Researching Target Audience
Before you start using influencer marketing to market your product, you must first research your target audience and find out the probable influencers. You need to find those Instagram influencers who have the same target audience as yourself. Therefore, knowing your audience is a must.
Analyze the likes and dislikes, posts, hashtags, and other activities of your target audience so that you can choose the most suitable Instagram influencer to endorse your product.
For example, if you are marketing your own range of beauty products, you can research the followers of Alissa Ashley, who endorses makeup products on Instagram.
Use the following methods to research your target audience and find the best influencers for your product:
1. Research Your Followers
Researching the followers you already have is a great way to narrow down on the influencer of your choice. You can also check out the accounts who follow you as well as your competitors.
You need to carry out a lot of research on this. Find out the likes and dislikes of your followers to know exactly what they want.
2. Research on Google
Google is the tool for everything online nowadays. Make good use of it. For example, if you want to market your cooking recipe services, you can always search for “top cooking instagram accounts”.
You can find hundreds of similar accounts, competitors, and followers on Instagram through this simple method.
3. Research Relevant Hashtags
Search for hashtags related to the services or products you offer. Doing this is one of the best ways to research your target customers.
However, researching hashtags sounds a lot easier than it is. Most people nowadays use random and generic hashtags in almost all their posts. Therefore, you need to do some work to filter out the hashtags most relevant to you.
For example, if you are attempting to market your workout products online, researching #organicworkoutsupplements or #gymequipmentsonsale is better than researching #workout or #gymlife.
Here’s a life example of how we found one of the potential influencers in less than 10 seconds and contacted them. Yes, it’s this easy.
You can then ask a screenshot of their posts reach, engagements and whatnot and then start talking about the prices.
Check out the accounts who normally use the most relevant hashtags and the influencers that they have in common. This lets you narrow down on the most suitable Instagram influencers.
Now that you have researched your target audience and the probable influencers, you are ready to get started on finding and contacting them. Use the following methods to find Instagram influencers:
1. Using Instagram Search and Explore
The easiest and quickest way to find Instagram influencers is to search them on Instagram. You can either use the Explore feature or perform a direct search using the influencers’ usernames based on your research.
This way, you can directly contact the influencer and set the whole campaign up by yourself. However, you cannot be sure of the impact the influencer can have on your sales because of lack of the relevant metrics.
Therefore, finding Instagram influencers through this method may be best if you are getting started on a small scale business. If you are going for the big bucks, you need to be sure of the impact the influencer will have on your sales, and therefore, using other influencer tools showing the most relevant statistics might be a better option.
2. Using Advanced Search on Google
Once again, Google is the tool for everything online nowadays. It can provide you the most relevant results based on your needs even for simple searches. Therefore, you can find extremely targeted results by using the filters provided by the advanced search of Google. Just go to Google Advanced Search and fill in all the filter criteria.
This way, you get the most relevant results specifically for your needs. However, even after you find the right influencers, there is no way you can measure their possible impact on your sales. You will also have to review all the influencers and their followers yourself to get the best out of this method.
Therefore, use this method if you have recently started a small scale business and you have some time in hand.
3. Use Influencer Platforms and Apps
There are various online platforms that allow you to search for and find Instagram influencers on the fly. After you narrow down your choices, you can easily find Instagram influencers that have already proven themselves through platforms such as these:
And much more.
The influencer platforms provide you with:
- The influencer discovery tools to search their massive databases of potential influencers.
- Statistics on all the influencers including their impact on the marketing campaigns of previous clients.
- Methods for campaign management, third-party analytics, and influencer content amplification.
- Methods to manage transactions between you and the influencers.
This way, you can search for the Instagram influencers that are exactly suited to your needs. You also have all the metrics required to judge and analyze whether an Instagram influencer is the best fit for you.
The platforms help you track all the major impacts that the influencer has had on your product and sales as well. This way, you can see exactly how much your product has grown over the course of the marketing campaign.
However, using these platforms for marketing may be costly depending on the platform, the influencer of your choice, and your commitment to the platform and your product. So for starters, we really suggest you to research as much as you can (their followers, engagements, responses to the comments, research outside instagram on the influencers, etc..) on instagram and try to contact them.
📊 Eager to learn more growth hacks? Check these 22 ways to grow your business. 😁 Or if you're just looking for more articles like this, Creative Marketing on a budget.