Creating a great product is just not enough anymore. Your product, as amazing it may be, will definitely get lost in the noise if you don’t market it properly.
Creative marketing is not as easy today as it was a few years ago. It has challenges of its own, one of which is the budget you can spare. Brands like Uber are finding creative marketing strategies that create growth even when funds are limited. If you have the luxury of having a good enough investor who can buy you the best marketing services around, then you will have no problem. Chances are that you don’t have such a person in your life.
With that in mind, here are a bunch of ideas that will help you get started on your journey to growth!
1. Use the referral Hack
Using referrals is a fantastic way to boost your growth. It is free of cost and helps build trust. It’s quickly done, yet can generate exponential growth, and is also just a fun way of doing things!
Referral is when you provide a way for your existing customers to bring in more customers. You can do this by adding attractive offers to both the referrer and the referee.
Uber, known to be one of the fastest growing companies in the modern business scene, used referrals to grow their customers exponentially. It has now grown to operate in more than 80 countries. Although it might not be the most significant contributing factor in their success, it definitely provided a considerable boost.
2. Utilize infographics
Infographics have become highly popular in content marketing in the past few years. Well-designed infographics can break down complex concepts into easy ones with the use of images and statistics. This means, your customers will have an easier time understanding how they reap the benefits from your services.
Besides, infographics are highly inexpensive to make. It makes them one of the most affordable marketing tactics at your disposal.
One of the biggest names which have used infographics for marketing is none other than Coca-Cola. This infographic shows a timeline on the development of their product and the logos. Besides this, Coca-Cola has used a lot of other infographics for their growth. A simple google search can find you loads of these.
3. Create a sense of urgency
Limited-time offers to increase the chances of the customers buying your services. The trick is to make these available to just the right customers.
If you track the customers who have looked at a particular product on your website a number of times, you can provide such customers with a deal on the product for a short period of time. This creates a sense of urgency in the customers, which is more than likely to boost your sales.
Additionally, depending on the deals you offer, this can be as inexpensive as you want it to be.
Amazon’s Lightning Deal is one of the finest examples of a company using this creative marketing strategy. Lightning Deal provides a customer a single item which they can buy at a discounted price.
4. Offer a GIVEAWAY
At first glance, this point might seem out of place in a list of inexpensive marketing strategies. You may wonder, how can giving your services for free help you when you are on a budget. However, doing this can help you attract more customers, and help you gain greater benefits in the long run.
There are many websites nowadays that ask you to be a subscriber and storm you with regular e-mails. However, in order to actually get something of value, you need to add your credit card details and even cough up a little bit. This causes a feeling of mistrust among the customers and will detract them from using the website.
To attract customers, you can provide your subscribers with inexpensive products for free. Doing this increases a feeling of trust and helps you drive in more people.
Nerd Fitness, one of the biggest fitness websites out there, provides you with a number of free e-books once you sign up. This has made them into one of the strongest competitors in the fitness market.
5. Reward customer loyalty
Many companies have now realized that building a strong and loyal customer base is one of the best ways to boost your business. Customer loyalty plan is one of the finest creative marketing concepts to do this. It is a way in which you reward the purchasing behavior of your customers by providing various deals and offers.
This inexpensive marketing strategy helps you build an active community of customers with relatively less expense on your part.
ThinkGeek is an e-commerce website which allows you to accumulate Geek Points based on the amount you spend on their site. You can then redeem your geek points for more transactions.
6. Provide freemium services
Freemium services are a way in which you can provide limited services to your website for free. This ensures that the customers get a taste of your product and realize how you meet their needs. Once the customers decide that your product is useful to them, they will definitely opt to buy the services.
In addition to being a creative way of marketing, it is also quite inexpensive based on the services you choose to offer for free and the ones you want to add prices to.
Spotify used this very technique to get to where it is now. The freemium service it offers is in the form of ads. You can use the website to listen to songs as long as you want. The only catch is, you have to sit through advertisements before listening to songs. The way to remove the ads is to become a member and pay for an unlimited account.
7. Reuse your content
Most people think that once you publish something, you cannot use it again. This is not, strictly speaking, true. You can use your old content in new ways as well. The only thing that is important is to provide a fresh perspective to the clients.
Besides, this is one of the most inexpensive creative marketing strategies, as all you require is a good pair of looking glasses to see the content from a new perspective. Combine your articles into an e-book, create an article from a video tutorial, or expand on examples provided in a blog post. The possibilities are endless, and so is your growth.
8. Hold online contests
Online contests are an easy way to attract customers. You don’t have to hold a huge contest with a fancy prize for the winner. You can hold a minor contest to get a few customers. Then, use the small number of customers to get more of them, e.g., using the referral system.
Check out the RaffleCopter website to get a knowhow of online giveaways.
9. Add a link to your website on Wikipedia
As far as inexpensive creative marketing goes, this might be one of the most affordable and the most creative marketing strategies out there.
All you have to do is find an article on Wikipedia related to your product. Now, edit the page and add a small fact about the title and a link to your website.
10. Ask for reviews in exchange for offers
People are usually too bored to write reviews. Why do the extra work when you already have used the services?
However, reviews are quite essential to attract new customers, especially for growing businesses. Therefore, to get favorable reviews, Yotpo implemented a creative marketing model in which they emailed their customers an offer:
“Leave a review to get 20% off your next visit”
This worked like a charm for them and increased their reviews as well as incoming customers.
You do not need to provide 20% off on your services at the start because there are high chances that you may not be able to afford that much. You can use any offer or deal as per your requirements and needs.
11. Add recommendations
Adding a recommendation section in the products page lets your customers check out similar other products they are interested in. This directly corresponds to the amount they spend on your website.
Adding a personalized product recommendation is one of the biggest reasons for the success of Amazon. In addition to showing the recommendations, Amazon also shows the users what items are commonly bought with each other. This also increases the amount of money people spend on their website.
12. Focus on delivering quality services
Although all these methods help you drive in more clients and build a strong customer base without considerable investment on your part, you cannot grow your business without offering quality services.
Therefore, the main focus of your business needs to be quality service. If you focus on delivering quality content to your customers (with a combination of the marketing methods mentioned in this article), you will definitely find success.
Here we have listed and described a number of inexpensive marketing strategies that you can use to market your business without considerable investment on your part. You don’t necessarily have to try out each and every one of them. Use a combination of this and that and see how they work for you.
We wish you good luck with your business!
Interested in growth hacking? Check out our list of 5 growth hacking books that we recommend everyone.