CategoryKnowledge

The little hack that saved me €10.000 on marketing software.

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gmail growth hack

One thing – infinite email addresses. Having more than one email address is rather common in this day and age – heck, I got around 10 Email accounts that I’m (almost) actively using. But with numerous mailboxes, it is easy to lose oversight. For example: I have one work email, one email account that I use just for saas billing, one I use to sign up for newsletters; another one...

[INFOGRAPHIC INSIDE] Marketing KPIs your team needs to track at all times

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Marketing KPIs you need to track at all times

For the ones who came in for the Infographic only, it’s at the very bottom of the page.  First off what are marketing KPIs? It might be obvious, but let’s get the definitions right first and then move on. After all, I still remember my early days in marketing when I had to Google what ARPU stands for during a meeting… Anyways, what is a Marketing KPI? A quick Google search (and we know...

How to find Instagram Influencers and grow your sales

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If you are working to grow your sales through marketing, you must definitely have come across the term influencer marketing. With over 65% of influencer marketing budget increasing in 2019, it has become one of the best methods of marketing a product today. With more than two-thirds of marketers using Instagram to market their products, it ranks number 1 in the most impactful channel for...

Growth Hacking E-Commerce: 7 Strategies for Boosting Website Conversions

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Growth Hacking E-Commerce Checkout Cart Touchscreen Button

Let’s face it: growth hacking e-commerce can seem intimidating. It’s hard enough to run an online store, much less make it grow. Finding time and energy for growth hacking – a process that requires rapid-fire marketing experimentation and data analysis – sounds about as easy as beating Amazon. To make your growth journey less daunting, we’ve rummaged through our shopping basket...

Growth Hacking for Beginners: A Guide to the Basics of Data-Driven Marketing

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Side silhouette of growth hacking expert at work in office

If you’ve been paying attention at all, you’ve heard the term “growth hacking” by now. But what is growth hacking? Simply put, it’s an easy-to-learn marketing and sales methodology that’s based on testing, monitoring, analyzing and tweaking – and all the above as fast as possible! Growth hacking, in other words, means using any technique or strategy necessary to...

The 2019 Power Guide to UTM Parameters

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UTM parameters open laptop

What are UTM parameters? UTM parameters (Urchin Traffic Monitor), also known as UTM tags or codes, are customizable pieces of text that allow analytics software such as Google Analytics and Autopilot to track campaign traffic. In simple terms, a UTM code is a snippet of text that helps you track the success of different content across the web. Attaching them to the end of a URL can help you...

Creative Marketing on a Budget: 12 Tips

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Creative Marketing Cactus Growing Out of Analog Camera

Creating a great product is just not enough anymore. Your product, as amazing it may be, will definitely get lost in the noise if you don’t market it properly. Creative marketing is not as easy today as it was a few years ago. It has challenges of its own, one of which is the budget you can spare. Brands like Uber are finding creative marketing strategies that create growth even when funds are...

Inbound Conferences: The Ultimate List for 2018/2019

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Inbound Conferences Featured Image

Inbound conferences like Hubspot’s offer a wealth of information on growing a business in today’s economy – one in which hundreds of startups are born every day. In such an environment, what can you do to stand out? This is the question that we at Hackabu strive each and every day to answer. Although there are numerous things involved, we believe that effective inbound marketing is...