For the ones who came in for the Infographic only, it’s at the very bottom of the page. First off what are marketing KPIs? It might be obvious, but let’s get the definitions right first and then move on. After all, I still remember my early days in marketing when I had to Google what ARPU stands for during a meeting… Anyways, what is a Marketing KPI? A quick Google search (and we know...
After having recently presented 7 strategies to increase website conversions, we are now practicing a look at the future. Which strategies help your webshop to generate revenue and which growth hacks have already been successfully tested? Here come e-commerce trends and proven growth hacks that will improve your online store in 2020! TURN LEADS INTO BUYERS: INCREASE Session Length On...
In the age of computers and the internet, websites have become the new norm. And if you are someone who wants to establish and grow organic traffic for your website, then you need to know how to play with SEO to your benefit. Whether you are an SEO expert or a beginner, mastering the craft of SEO can be tricky. There are thousands of SEO tools currently available on the internet. To help you, we...
If you are working to grow your sales through marketing, you must definitely have come across the term influencer marketing. With over 65% of influencer marketing budget increasing in 2019, it has become one of the best methods of marketing a product today. With more than two-thirds of marketers using Instagram to market their products, it ranks number 1 in the most impactful channel for...
Let’s face it: growth hacking e-commerce can seem intimidating. It’s hard enough to run an online store, much less make it grow. Finding time and energy for growth hacking – a process that requires rapid-fire marketing experimentation and data analysis – sounds about as easy as beating Amazon. To make your growth journey less daunting, we’ve rummaged through our shopping basket...
If you’ve been paying attention at all, you’ve heard the term “growth hacking” by now. But what is growth hacking? Simply put, it’s an easy-to-learn marketing and sales methodology that’s based on testing, monitoring, analyzing and tweaking – and all the above as fast as possible! Growth hacking, in other words, means using any technique or strategy necessary to...
Everyone wants to give their brand a great name. But how do you get from a bunch of good ideas to the perfect final name? In other words, how do you get from the clunky “Cupertino Computers” to the iconic “Apple?”
Read on for a guide to generating an awesome name for your brand, from A to Z (though not necessarily in that order:-))
Want to win at social media? Newsflash: it’s not a contest* 😉 But then again, there’s nothing wrong with having competitive drive. In fact, setting goals for yourself and then consistently meeting or exceeding those goals can boost both your motivation and your long-term growth. Follow this formula if you want to stay in it to win it in the social media marketing arena.
What are UTM parameters? UTM parameters (Urchin Traffic Monitor), also known as UTM tags or codes, are customizable pieces of text that allow analytics software such as Google Analytics and Autopilot to track campaign traffic. In simple terms, a UTM code is a snippet of text that helps you track the success of different content across the web. Attaching them to the end of a URL can help you...
Creating a great product is just not enough anymore. Your product, as amazing it may be, will definitely get lost in the noise if you don’t market it properly. Creative marketing is not as easy today as it was a few years ago. It has challenges of its own, one of which is the budget you can spare. Brands like Uber are finding creative marketing strategies that create growth even when funds are...
